SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders

SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders

Chris Laas explores how he uses SEO forecasting to provide greater value to clients and senior stakeholders.

Keyword Research: How To Target The “Right” Keyword [3.3]

In this video, you’ll learn how to find the best keyword to target for your content.

Additional Blogging Resources

Blogging For Business Course (Complete Playlist) ► https://www.youtube.com/watch?v=y5kQXogrLN0 &list=PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq &index=1

The #1 Mistake New Bloggers Make [3.1] ► https://youtu.be/ikUuEB7k5oE

How To Determine The Traffic Potential of a Keyword [3.2] ► https://youtu.be/nFqHWjgM3_U

Keyword Difficulty: How Hard is it to Rank in Google? [3.4] ► https://youtu.be/Ix9z6yeBi_Q

How to Use Ahrefs’ Keyword Difficulty Metric [3.5] ► https://youtu.be/d0nuGfPfYNM

If you were to guess what your target audience is searching for in Google, you may come up with some ideas. For example, for a fantasy book site, you may come up with:

► What are the books similar to harry potter
► Fantasy books like the hobbit
► Books similar to the lord of the rings
► What authors write in the style of terry pratchett

But if you enter them into a keyword research tool, you’ll find that none of them have search volume.

Now, these pages could still very well be getting search traffic from other related keywords. So by targeting the “right” topic, you can maximize search traffic potential to your pages.

In this video, you’ll learn how to figure out the best keyword to target for your content, so you’re always optimizing for the most search traffic potential.

#keywordresearch #blogging #seo #bloggingforbusiness

Be sure to subscribe for more actionable marketing and SEO tutorials.

Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs
Google+ ►https://plus.google.com/+AhrefsCom/posts

SEO for Single Page Apps | WMConf Lightning Talks

Martin Splitt, Developer Advocate at Google, goes over how to ensure your Single Page App is discoverable via Google Search. He also explains what a Single Page App is and what to look out for when building them.

Useful resources:
JavaScript SEO basics guide → https://goo.gle/js-seo-basics
Google Search testing tools → https://developers.google.com/search/tools
Fixing JavaScript issues in Search → https://developers.google.com/search/docs/guides/fix-search-javascript

Watch all WMConf Lightning Talks → https://goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#SearchLightningTalks #SEO #webdev

Nigel Stevens on SEO data, forecasting, and agency value

Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers.

0:00 Introduction
1:16 How SEOs should think about data
2:53 SEO opportunity sizing
5:55 Translating traffic potential into Dollars
7:16 Slicing traffic forecasts into scenarios
8:46 Forecasting for different business models
11:00 Micro conversions
14:02 Nigel’s tools
15:37 Projecting traffic inhouse vs. agency-side
18:30 What SEO agency clients care about
21:38 Client retention for SEO agencies
25:38 What in SEO can you prove with data and what not?
29:37 How to think when working with imperfect data
31:33 Good hypothesis formulation
33:02 How to sell imperfect data to clients
34:48 Planning for the year ahead
36:52 rapid-fire questions

Show notes:
Nassim Taleb – Black Swan: https://bookshop.org/books/the-black-swan-second-edition-the-impact-of-the-highly-improbable-with-a-new-section-on-robustness-and-fragility/9780812973815
Hotjar: www.hotjar.com
Nigel on Linkedin: www.linkedin.com/in/nigel-stevens-67218068

Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
Subscribe to the Growth Memo for more content: https://growthmemo.kevin-indig.com/
Follow me on Twitter: https://twitter.com/thegrowthmemo
iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
Soundcloud: https://soundcloud.com/kevin-indig

Image SEO: 7 Image Optimization Techniques to Boost Search Rankings | SEO Tutorial 2021

Images are essential for making websites more engaging to visitors. In this video, we will take a look at 7 image SEO optimization techniques to improve user experience and search rankings.

Best Image Optimization Plugin
�� https://proseotools.link/shortpixels

Speed Rp Your Website With WP Rocket(MY BEST CACHING PLUGIN)

Improving your images’ overall SEO can lead to a speedier website, a better user experience, and even the transformation of your content from “good” to “amazing.”


Recommended WordPress SEO Plugin


FREE EBOOK – The Ultimate SENrush Playbook
�� https://proseotools.link/free-ebook


Blog Post ��https://www.proseotools.info/seo/image-seo


00:00 Intro
01:18 Filenames
02:20 File Format
03:51 Resize
05:14 Alt-Text
06:15 Compress
08:27 Use Lazy Load
09:14 Browser Caching



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