Outbound Links Strategy: When, Why & How To Use Them

Outbound Links Strategy: When, Why & How To Use Them

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage.

Understanding Types of Links | Internal, Inbound & Outbound Links | (in Hindi)

Understanding Types of Links | Internal, Inbound & Outbound Links | (in Hindi)

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How To Create A Good Quality Outbound Link

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You can create an outbound link by either using a regular text and placing the web address on it or by inserting an HTML code in your text.

The most common way to make an outbound link is by linking words with hyperlinks, which are also known as inline links. This can be done through a site’s content management system (CMS).

But make sure to check the ratio of outbound links because too many outbound links can harm your site’s ranking. You should also make sure that the link has a clickable target, which is known as the anchor text.

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Why your website’s outbound links are important

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Outbound links are those which point from your website to other websites.

Whilst they’re not a direct ranking factor, they’re still important for user experience and could impact your SEO indirectly.

Links are how both search engines and users discover content, so by linking to relevant and high-quality websites you’ll be building trust and also helping them to find the information they’re looking for.

Outbound links also strengthen the topic signal to search engines, which can help them to understand what your webpages are about, which in turn could help them rank better for relevant search terms.

It’s important to keep track of your outbound links and to delete them if they’re broken, redirected or irrelevant.

Broken and redirected links are bad for your SEO and for user experience, and irrelevant links could lead to you confusing the search engine about the topic of your page which could damage your performance in the organic search results.

If you have an international website, it’s also important to ensure you’re linking to relevant websites targeting the right country and language.

Our international SEO experts have plenty of experience auditing outbound links, so if you want help identifying any broken or irrelevant links on your website, just get in touch today!

How To Properly Use Outbound Links

Outbound links link to a website outside of your own. Just like any other link, these tools help Google crawlers discern what site you’re linking to. Outbound links send visitors away from your website to additional content relating to what is found on your site.