In a digital agency, people are our biggest expense, so how do you manage this in a downturn when you are losing clients and struggling to get new clients?

One of the opportunities you have as a digital agency owner during these times is to look to a more flexible personnel strategy. In our industry there are service providers who offer many different models to make human resource management way more flexible and aligned with your business volumes. Have a look for companies that provide digital marketing outsourcing services, seo reseller services, white label digital marketing services etc.

By partnering with such businesses you can align your human resource expenses with business volumes, ensuring you maintain profitability even during those tougher times.

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Do you want 1 on 1 help with scaling your Digital Agency? If so, please fill out the following questionnaire and one of our Digital Business Specialists will be in touch to help you make a plan: http://bit.ly/2FML7Nc

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Start and Grow an SEO Agency in 2022
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Offering SEO services is a meaningful way to help other businesses grow. Businesses rely on getting found on Google, Yahoo, and Bing. It’s satisfying to help them improve their visibility in the search results in order to grow their website traffic and generate more sales/leads.

00:00 Agency Action Plan
01:04 How to start an SEO agency in 2022
01:36 What is an SEO agency?
02:20 Pick an industry to go after
02:51 Pick a target within the industry
05:13 No brainer offer
06:11 Outreach these customers

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�� Triple your traffic �� https://www.youtube.com/watch?v=Ng0hbxmmQFo

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====================

It’s clear that economic conditions around the world are challenging.

Cost of living crisis, inflation, interest rates going up…but the question for us marketers is what happens to digital marketing in a recession?

Today we’re going to look at how to prepare for what’s likely to happen, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves.

⏲ Timestamps
00:00 — Intro
01:29 — Should you cut back on your marketing?
04:55 — Customer Profiles
09:01 — Wins

�� Mentioned Links / Resources
➡️ https://hbr.org/2009/04/how-to-market-in-a-downturn-2
➡️https://www.mytotalretail.com/article/what-average-cpc-tells-us-about-retail-ad-performance-on-google-facebook-and-amazon-in-2020/
➡️https://blogs.imf.org/2018/10/03/lasting-effects-the-global-economic-recovery-10-years-after-the-crisis/

Join our live streams: https://www.youtube.com/channel/UCp-6uU0i61vA_uJW_D9sHSw?sub_confirmation=1

Listen to our podcast: https://exposureninja.com/podcast/

Read our blog posts: https://exposureninja.com/blog/

====================

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival

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#ExposureNinja #SEO